⭐️⭐️⭐️⭐️⭐️ 4.8 | 2,083 Happy Customers

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Korea's #1 Hair Growth Serum

⭐️⭐️⭐️⭐️⭐️ (2,083 Reviews)

Korea's #1 Hair Growth Serum

Adapts to your skin tone

Natural look, 16+ hours

Hides imperfections

With SPF 15

60-Day Money-Back Guarantee

what makes it different?

Our adaptive pigment formula removes the need to choose a shade. As you blend, micro-encapsulated pigments react to your skin’s warmth and undertones, shifting within seconds to match your unique complexion. Made for fair to medium tones, it evens redness, blurs imperfections, and melts into the skin for a seamless, second-skin finish.

how do i use it?

Step 1: Create the Perfect Canvas

Start with moisturised skin. Smooth on your go-to primer or hydrating cream to create an even base that helps your foundation glide on seamlessly.

Step 2: Build Your Base

Dispense one pump onto the back of your hand. Using a brush, dot foundation on your forehead, cheeks, nose, and chin. Blend outward from the centre of your face using circular motions for a naturally soft, medium coverage finish with a velvety matte texture.

Step 3: Customise Your Coverage

Want more coverage in specific areas? Layer a second application on any spots that need extra attention—blemishes, redness, or discolouration—and blend seamlessly into your base.

Step 4: Lock It In

Brighten under-eyes with your favourite concealer, then lightly dust translucent powder across your T-zone (forehead, nose, and chin) to control shine and keep your look fresh all day.

ingredients

Revitalising ingredients

  1. Glycerin: Skin-loving glycerin for all-day hydration
  2. Mica: Natural mineral pigments for a soft, healthy glow
  3. Vitamin E: Nourishes and protects with skin-soothing Vitamin E

Women who'd given up on foundation

Loved by 50,000+

Sarah K

"I get so little sleep with work pressures and it was starting to show. This evens my skin out and I end up looking well rested, which is quite an achievement believe me. One pump covers my entire face. Bye bye to all my other foundations."

Sarah K

Martha Q

"Over the years I've spent hundreds of pounds on expensive brands that promised a lot but didn't deliver. Trust me, this is the one. It even matches my skin when I have a tan. I get so many compliments now, beautiful skin, glowing, radiant. Ordering my third bottle."

Martha Q

Tasha B.

"Tried everything from Boots own brand up to the posh counters, always the same story, cakey by lunchtime and sitting in my lines. Wore this to my daughter's wedding, cried half the day and it didn't budge. I'd have paid double if I'm honest."

Tasha B.

Exceptional quality and design. This has quickly become one of my favorite purchases this year.

Michael Chen

I've been searching for something like this for months. Finally found the perfect match. Couldn't be happier.

Olivia Martinez

The attention to detail is incredible. This is what premium quality looks like. Will definitely be ordering again.

David Williams

Foundation that adapts to you

Meet the foundation that takes the guesswork out of beauty. Our colour-changing formula adjusts seamlessly to fair-to-medium skin tones, giving you a radiant, natural finish that looks like your skin, only better. It blurs imperfections, softens fine lines, and neutralises redness in seconds — all while protecting with SPF 15. One shade, endless confidence. Just apply, blend, and watch the transformation.

How does it work?

Our Skin-Tone Adapting Foundation uses intelligent mineral pigments that adjust as you blend.

At first touch, the pigments look soft and neutral. As you smooth the formula across your skin, these micro-pigments disperse and warm up, revealing the natural blend of tones your complexion needs.

The result? A finish that looks like your skin — just more even, smoother, and perfectly balanced. No guesswork. No harsh lines. Just effortless, self-adjusting coverage that melts into your unique tone.

Frequently Asked
Questions

how to apply

Start on clean, moisturised skin. Dot on one pump and blend outward with your fingertips, a brush or the MUSHI Blender — the shade develops as you work. Build a second light layer anywhere you want more coverage. No primer or powder needed.

how long does it last?

Up to 16 hours of comfortable wear. It won't oxidise, fade or transfer, and stays breathable and lightweight all day.

Will it break me out or irritate sensitive skin?

It's a gentle, non-comedogenic, fragrance-free formula made with skin-loving Centella Asiatica and Vitamin E — designed to sit comfortably on sensitive and mature skin.